The Mob is a poster series that visually narrates the life transformation of a rapper, capturing his rise to fame, spiritual awakening, and the legacy he leaves behind. The project explores themes of identity, ambition, and faith, emphasizing how one decision can alter the course of a lifetime.
01 LIMITED RELEASE
02 FANTASY OF FAME
Each poster represents a key chapter in his story, using distinct design styles, textures, and color progression to reflect the emotions tied to each phase. The Butterfly Effect serves as a recurring motif, symbolizing transformation and the lasting impact of choices.
03 CHASING THE HIGHS
04 REDIRECTION
05 LEGACY LIVES ON
Inspired by real-life events, this visual collection reflects the trajectory of my father’s life. I used elements of his journey to craft this narrative, bringing it to life through graphic design.
The creative concepts used in the series were developed through extensive research, delving into underground hip-hop culture, personal transformation, and the art of visual storytelling.
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To structure the story, I used Milanote to map out the narrative arc, focusing on key themes like ambition, faith, and the Butterfly Effect, how small decisions lead to significant changes. Each poster captures a transformative moment in The Mob’s journey, using typography, texture, and color progression to create an emotionally resonant storytelling experience.